Art & Design students are being given the opportunity to showcase their work to thousands of clubbers from across the globe.
The BBC Radio 1 Weekend Ibiza 2016 takes place this summer, and is considered the biggest event of its kind with dance fans descending on the party island for a full weekend of events. Now in its 21st year, the Ibiza Weekend sees international DJs and dance acts take to various stages across a host of venues, and Hartlepool College of Further Education has been invited to get involved by designing a logo which will be used on all material promoting the event.
Keith Bradley, Head of School for Arts, Design & Computing at the College, said: “We have been given an exclusive brief by Radio 1 which will give the opportunity to one of our students to commission a logo which will be used to promote the event. The successful logo will be used on huge banners which are draped across the venues, it will be digitally beamed onto stages, it will be a letterhead on official paperwork and will also be the logo on the official Twitter account. This project has come about through a relationship we have with Radio 1 which has developed through various projects. To be invited to take part in a commercial opportunity such as this has caused a lot of excitement amongst the students.”
Sarah Gilligan, lecturer in Art & Design, added: “This has been opened up to all of our design students, and we will gather together approximately 60 pieces of work from them. From that, we will do our own shortlist and send 40 to Radio 1 and they will have their own process in place to choose the overall logo. It will be excellent for the student whose logo is chosen, and I’m sure it will take pride of place in their portfolio. This is a massive event which will be recognised across the world, and when you think of the places it will be rolled out to – ranging from gigantic backdrops on stages to thumbnail images like a Twitter account and also on merchandise – and it is nice to be recognised by such a well-known national brand such as the BBC.”
Students started the project at the end of January, and have been set a deadline of this month to complete their task.As well as the artistic side of the project, students have also been learning about the social issues linked to Ibiza, including drugs and sex education.
Sarah added: “This project isn’t just about art, it is life skills as well and the students have been made aware of the dangers and risks which can be associated with party holidays like this. There is a big culture context, and that is clearly reflected in some of the designs we have seen.”
